PinnedRoss CauvelinAbout Me StoriesAbout Me — Ross CauvelConfessions of A Natural Born Attention Whore Turned Advertising CreativeJan 11, 20212Jan 11, 20212
PinnedRoss CauvelThe One Advertising Idea That’s (Almost) Always CleverA Guide To Visual Solutions a.k.a. Stuff Made Out Of StuffNov 4, 20201Nov 4, 20201
Ross CauvelThe One Copywriting Challenge That Modern Brands Struggle To NailLong copy feels like a lost art. Or maybe it’s a lost request. Or works better in a video or podcast. Or maybe only greatness bubbles to…May 13May 13
Ross CauvelThe Only Question Your Advertising Absolutely Must Answer“What’s in it for me?”Feb 20Feb 20
Ross CauvelI Read This So You Don’t Have To: Wanting, The Power of Mimetic Desire in Everyday LifeWanting, The Power of Mimetic Desire in Everyday Life, by Luke Burgis, is a deep dive into the mechanics of desire, the power of modeled…Feb 5Feb 5
Ross CauvelHow Grammarly Helped My Writing HustleGrammarly is for grammar, right? Well, that’s how they got me. After a short time, I found Grammarly to be oh-so-much more — even more…Mar 3, 2023Mar 3, 2023
Ross CauvelFive Communication Strategies That I Learned From Halting a Fracked Gas Pipeline with SurfriderBetween 2017–2020, I worked on one of the most rewarding experiences of my life as a writer/content creator/wordpress developer. That…Mar 9, 2022Mar 9, 2022
Ross CauvelAgree for Sapiens as a book-reco, and there's so much more to say too!Sapiens is the "history lesson we deserved but never got" as one commenter said. The beginning of the book was especially fascinating. When…Mar 2, 2021Mar 2, 2021
Ross CauvelContrary Fitness Advice That Changed Me ForeverDisclaimer: I’m not “jacked,” nor did I go to kinesiology school. But I have worked out for most of my life (and I stayed at a Holiday Inn…Feb 21, 20211Feb 21, 20211
Ross CauvelWorthwhile Advice From My TGIFriday’s Restaurant Manager, RandyRemember in the movie Office Space when a restaurant server, Jennifer Aniston, gets berated by her manager for not wearing more “flair,”…Jul 28, 20201Jul 28, 20201