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Ross Cauvel

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About Me Stories

About Me — Ross Cauvel

Confessions of A Natural Born Attention Whore Turned Advertising Creative

Jan 11, 2021

About Me — Ross Cauvel

Jan 11, 2021

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Ross Cauvel

The One Advertising Idea That’s (Almost) Always Clever

A Guide To Visual Solutions a.k.a. Stuff Made Out Of Stuff

Nov 4, 2020

The One Advertising Idea That’s (Almost) Always Clever

Nov 4, 2020

Ross Cauvel

The One Copywriting Challenge That Modern Brands Struggle To Nail

Long copy feels like a lost art. Or maybe it’s a lost request. Or works better in a video or podcast. Or maybe only greatness bubbles to…

May 13

The One Copywriting Challenge That Modern Brands Struggle To Nail

May 13

Ross Cauvel

The Only Question Your Advertising Absolutely Must Answer

“What’s in it for me?”

Feb 20

The Only Question Your Advertising Absolutely Must Answer

Feb 20

Ross Cauvel

I Read This So You Don’t Have To: Wanting, The Power of Mimetic Desire in Everyday Life

Wanting, The Power of Mimetic Desire in Everyday Life, by Luke Burgis, is a deep dive into the mechanics of desire, the power of modeled…

Feb 5

I Read This So You Don’t Have To: Wanting, The Power of Mimetic Desire in Everyday Life

Feb 5

Ross Cauvel

How Grammarly Helped My Writing Hustle

Grammarly is for grammar, right? Well, that’s how they got me. After a short time, I found Grammarly to be oh-so-much more — even more…

Mar 3, 2023

How Grammarly Helped My Writing Hustle

Mar 3, 2023

Ross Cauvel

Five Communication Strategies That I Learned From Halting a Fracked Gas Pipeline with Surfrider

Between 2017–2020, I worked on one of the most rewarding experiences of my life as a writer/content creator/wordpress developer. That…

Mar 9, 2022

Five Communication Strategies That I Learned From Halting a Fracked Gas Pipeline with Surfrider

Mar 9, 2022

Ross Cauvel

Agree for Sapiens as a book-reco, and there's so much more to say too!

Sapiens is the "history lesson we deserved but never got" as one commenter said. The beginning of the book was especially fascinating. When…

Mar 2, 2021

Mar 2, 2021

Ross Cauvel

Contrary Fitness Advice That Changed Me Forever

Disclaimer: I’m not “jacked,” nor did I go to kinesiology school. But I have worked out for most of my life (and I stayed at a Holiday Inn…

Feb 21, 2021

Contrary Fitness Advice That Changed Me Forever

Feb 21, 2021

Ross Cauvel

Worthwhile Advice From My TGIFriday’s Restaurant Manager, Randy

Remember in the movie Office Space when a restaurant server, Jennifer Aniston, gets berated by her manager for not wearing more “flair,”…

Jul 28, 2020

Worthwhile Advice From My TGIFriday’s Restaurant Manager, Randy

Jul 28, 2020

Ross Cauvel

Ross Cauvel

Advertising copywriter, professional writer, father, surfer, skateboarder, environmentalist, fitness, health, and humor www.rosscauvel.com

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