PinnedRoss CauvelinAbout Me StoriesAbout Me — Ross CauvelConfessions of A Natural Born Attention Whore Turned Advertising Creative·8 min read·Jan 11, 2021--2--2
PinnedRoss CauvelThe One Advertising Idea That’s (Almost) Always CleverA Guide To Visual Solutions a.k.a. Stuff Made Out Of Stuff·6 min read·Nov 4, 2020--1--1
Ross CauvelThe Only Question Your Advertising Absolutely Must Answer“What’s in it for me?”3 min read·Feb 20, 2024----
Ross CauvelI Read This So You Don’t Have To: Wanting, The Power of Mimetic Desire in Everyday LifeWanting, The Power of Mimetic Desire in Everyday Life, by Luke Burgis, is a deep dive into the mechanics of desire, the power of modeled…5 min read·Feb 5, 2024----
Ross CauvelHow Grammarly Helped My Writing HustleGrammarly is for grammar, right? Well, that’s how they got me. After a short time, I found Grammarly to be oh-so-much more — even more…·4 min read·Mar 3, 2023----
Ross CauvelFive Communication Strategies That I Learned From Halting a Fracked Gas Pipeline with SurfriderBetween 2017–2020, I worked on one of the most rewarding experiences of my life as a writer/content creator/wordpress developer. That…·4 min read·Mar 9, 2022----
Ross CauvelAgree for Sapiens as a book-reco, and there's so much more to say too!Sapiens is the "history lesson we deserved but never got" as one commenter said. The beginning of the book was especially fascinating. When…1 min read·Mar 2, 2021----
Ross CauvelContrary Fitness Advice That Changed Me ForeverDisclaimer: I’m not “jacked,” nor did I go to kinesiology school. But I have worked out for most of my life (and I stayed at a Holiday Inn…·6 min read·Feb 21, 2021--1--1
Ross CauvelWorthwhile Advice From My TGIFriday’s Restaurant Manager, RandyRemember in the movie Office Space when a restaurant server, Jennifer Aniston, gets berated by her manager for not wearing more “flair,”…·2 min read·Jul 28, 2020--1--1
Ross CauvelFive Traits Of Great Writing In AdvertisingMany people help make the decision on what a brand should say. Writers are often involved, so are strategists, account executives, brand…·5 min read·Jul 14, 2020----