Disclaimer: I’m not “jacked,” nor did I go to kinesiology school. But I have worked out for most of my life (and I stayed at a Holiday Inn Express last night). And, at 40, I’m in the best shape of my life.
Perhaps that’s subjective, however, I feel at the top of my performance when doing what I love like surfing, skateboarding, hiking, mountain biking, and snowboarding.
So what fitness advice did I find counterproductive?
If you grew up working out in the ’90s or prior, then you trained like this: three sets of 6–12 reps of each exercise with…
I’m a man who was born a whore for attracting, keeping, and basking in other people’s attention. See how unnecessarily long I made that? I wanted your eyeballs for a few extra precious seconds.
I didn’t always know this about myself. Or openly admit it.
Perhaps writing my “About Me Story” forced me to focus on narrowing my life down to one common denominator. And poof, I had an epiphany. (10/10 would recommend)
A Guide To Visual Solutions a.k.a. Stuff Made Out Of Stuff
On the twenty-first floor of the Leo Burnett building in Chicago, I sat at my Creative Directors’ desk and waited for their critique. My Art Director and I had just finished presenting conceptual sketches for an ad campaign. The client was a fast-food restaurant. Probably the one you’re thinking of.
“I like it,” one Creative Director said.
The other chimed in, “Yeah, stuff made out of stuff always works,” then resumed furiously typing an email.
At that moment, I felt that a pearl of sage-like wisdom had been passed…
Agree for Sapiens as a book-reco, and there's so much more to say too!
Sapiens is the "history lesson we deserved but never got" as one commenter said. The beginning of the book was especially fascinating. When we often refer to "Hunter Gatherers", I'd previously thought of the Hunters living somewhat domestically or in one cave for a lifetime. But really they were much more nomadic--which also made them more resistant to...ba-ba-bah...PANDEMICS.
I find it interesting that pandemics began with the agricultural revolution. That's because it's when humans stopped being nomadic and began living near the crops they tended. …
Remember in the movie Office Space when a restaurant server, Jennifer Aniston, gets berated by her manager for not wearing more “flair,” a.k.a. pins on her uniform. I too waited tables at T.G.I.Friday’s during their golden era of flair. And I also recommended an appetizer of Potato Skins to start your meal or upsold boozy Ultimate Mudslides to girls night out parties.
During those flair years, I had a restaurant manager named Randy Santarcangelo. Randy ran a tight ship at our mall-adjacent Friday’s. He had to. …
Many people, including strategists, account executives, brand managers, and CMOs, work together to make a decision on what a brand should say. But how that message is spoken is when writers get the chance to shine.
Like a jeweler, writers have many different tools for a project. Each tool has a specific purpose and can polish dull sentences into sparkling gems.
Here are five tools that have appeared so often, they’ve become traits of great ads.
When a word or phrase means two things at once — that’s a double entendre. …
Readers like a quick start. They like it when your words land easily and can be followed without confusion.
Keep the subject of your sentences reasonably short. Less than six words can be a good limit. This helps readers get to your verb faster, which tells them what action is happening. Once that’s established, it’s easier to add more complex details.
Verbs and nouns pack the biggest punch. Verbs propel your writing into action. Nouns let readers know who or what is involved.
With adjectives and adverbs, be sparse, but accurate. Each one should be absolutely necessary for description, tone…
Have you listened to This American Life episode, “Fermi’s Paradox”? The show followed David Kestenbaum, a producer with a PhD in particle physics, as he unpacked his sadness about the interstellar mystery. However, where the conversation ended up isn’t quite so far, far away.
Here’s a bit of background.
This question became known as the Fermi Paradox, which goes like this. If it’s so likely that intelligent life exists elsewhere, where is it? Why hasn’t anybody shown up? And of course, the simple answer to that would be, well, nobody else exists.
Like, there have been billions of years, where…
Uber confirmed the success of a test-pilot program to allow passengers to ride in their favorite beater cars from the 90’s. The option is targeted to appeal to the nostalgia of the generation who lived in the halcyon days before modern auto conveniences.
James Howerton, Uber CMO, said “We recently purchased a fleet of over 2,000 beaters from junkyards around the country and have refurbished them slightly. We see a huge opportunity in this sector. Who wouldn’t want to cruise by soccer practice and maybe swing by the mall after?”
When asked if it would be as convenient, Howerton answered…