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Advertising copywriter and photographer. Stories covering writing, creativity, career, environment, fitness, health, and humor. www.rosscauvel.com
Art by author.

Disclaimer: I’m not “jacked,” nor did I go to kinesiology school. But I have worked out for most of my life (and I stayed at a Holiday Inn Express last night). And, at 40, I’m in the best shape of my life.

Perhaps that’s subjective, however, I feel at the…


A Natural Born Attention Whore
Turned Advertising Creative

Mandatory 80s school portrait laser photo. Buck-tooth cheesing it!

I’m a man who was born a whore for attracting, keeping, and basking in other people’s attention. See how unnecessarily long I made that? I wanted your eyeballs for a few extra precious seconds.

I didn’t always know this about myself. Or openly admit it.

Perhaps writing my “About Me…


A Guide To Visual Solutions a.k.a. Stuff Made Out Of Stuff

Photo: James Pond (unsplash)

On the twenty-first floor of the Leo Burnett building in Chicago, I sat at my Creative Directors’ desk and waited for their critique. My Art Director and I had just finished presenting conceptual sketches for an ad campaign. The…


Agree for Sapiens as a book-reco, and there's so much more to say too!

Sapiens is the "history lesson we deserved but never got" as one commenter said. The beginning of the book was especially fascinating. When we often refer to "Hunter Gatherers", I'd previously thought of the Hunters living…


Image via Fandango Movie Clips

Remember in the movie Office Space when a restaurant server, Jennifer Aniston, gets berated by her manager for not wearing more “flair,” a.k.a. pins on her uniform. I too waited tables at T.G.I.Friday’s during their golden era of flair. …


Times Square, NYC. Image via Unsplash: Joshua Earle

Many people, including strategists, account executives, brand managers, and CMOs, work together to make a decision on what a brand should say. But how that message is spoken is when writers get the chance to shine.

Like a jeweler, writers have many different tools for a project. Each tool has…


#1: Sentence subjects are like jabs — quick ones set up knockouts.

Readers like a quick start. They like it when your words land easily and can be followed without confusion.

Keep the subject of your sentences reasonably short. Less than six words can be a good limit. This helps readers get to your verb faster, which tells them what action is…


Have you listened to This American Life episode, “Fermi’s Paradox”? The show followed David Kestenbaum, a producer with a PhD in particle physics, as he unpacked his sadness about the interstellar mystery. However, where the conversation ended up isn’t quite so far, far away.

Here’s a bit of background.

Ira Glass

This…


Uber confirmed the success of a test-pilot program to allow passengers to ride in their favorite beater cars from the 90’s. The option is targeted to appeal to the nostalgia of the generation who lived in the halcyon days before modern auto conveniences.

James Howerton, Uber CMO, said “We recently…

Ross Cauvel

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