Five Traits Of Great Writing In Advertising
5 min readJul 14, 2020
Many people, including strategists, account executives, brand managers, and CMOs, work together to make a decision on what a brand should say. But how that message is spoken is when writers get the chance to shine.
Like a jeweler, writers have many different tools for a project. Each tool has a specific purpose and can polish dull sentences into sparkling gems.
